By boosting brand awareness and brand recognition, you keep your practice top-of-mind as the go-to orthodontist for families in your community. The more active you are in your community, the more familiar your community becomes with your brand. Not only can this have a direct impact on the number of patients you attract, but representing your brand positively to the community will encourage people who may not be in the market for your services to refer their friends or family to your practice. By organizing community events, attending events, or sponsoring events, you’re placing your practice at the forefront of the community and you get to meet your ideal audience one-on-one! Getting involved with your community is one of the most effective ways to boost word-of-mouth marketing. Community involvement boosts word-of-mouth marketing. Through their community involvement, James River Orthodontics showcases its core values, strengthens its brand and builds lifelong relationships within the community.ģ. This highly-successful practice dedicates itself to the community through various initiatives, such as advocating for and providing funds to help protect the James River that provides water to one third of all Virginia residents.īeyond their conservation efforts, James River Orthodontics donates to a Richmond-based organization that provides aid and support to families faced with physical and health conditions, and donates to every new patient’s school as well as a school in need. Take one of our partners, James River Orthodontics, for example. The specific ways you choose to reach out to the community (whether it’s through donations, school event sponsorship, or supporting local businesses) speak to your unique values and the initiatives that your practice cares to support.Ĭhoose community outreach initiatives that align with your orthodontic brand. Community outreach enables you to showcase the core values that your practice lives by and was founded on. You can create a beautiful brand with a warm color scheme, family-focused imagery, and website content that highlights your dedication to the community, but if your practice isn’t actively living up to its word, it can come across as a bit phony.ĭon’t just talk about it be about it. Community involvement gives you the opportunity to showcase your core values.
Community outreach programs allow your team to get hands-on with the community, build genuine relationships within the community, represent your brand positively, and discuss the community’s needs.Ģ. Simply hearing and reading about community events doesn’t lend you the same insight that participating in, sponsoring and/or attending these events does. It also gives you the opportunity to represent your brand the way you want your brand to be perceived. When your goal is to provide the types of services and care that your community needs, gaining a firsthand understanding of your area is incredibly valuable.Ĭommunity outreach allows your practice to hone in on your market audience and identify your audience’s true desires to better optimize your brand identity or the types of services you provide. When your practice and team are actively involved with the community, you gain a better understanding of your community’s needs. Community involvement helps you understand your community’s needs. Practices that dedicate resources to bettering the community and become a true participant in the community tend to build some of the most recognizable, successful brands in their area.ġ. Spoiler: Yes it really is, and for many reasons! Your practice’s community involvement can boost your word-of-mouth marketing, attract more patients, support people in need and help make your community a better place - all of which are great things. 30 days warranty on hardware.ĭimensions (WxDxH): 18.5 in x 5.What does it mean to be actively involved with your community, and is it really that important for orthodontists? Nothing wrong with it, Used, in very good working condition.
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